50 YEARS OF ROOF COATINGS

The South Florida roofing landscape has changed many times since the building boom of the 50s and 60s.  Acrylux was established over 50 years ago to serve the needs of roofers and roof painters who wanted a better longer lasting solution to painting roofs.  Back in the 50s and 60s it was normal to whitewash cement tile roofs every year to keep them white and mildew free.  In the 70s and 80s everyone moved to acrylic based paint in order to keep their roofs bright white for longer periods.  Acrylic paint was a great success and Acrylux was instrumental in developing some of the best roof paints that required less cleaning and maintenance than the competition.

The 1990s marked a time when the original Gory flat tile roofs, Bermuda roofs, and Bahama roofs were beginning to age beyond their 30 year life span.  Acrylux would make its second major breakthrough in the roof maintenance market.  Many contractors wanted a way to extend the life of thousands of these roofs that were beginning to leak due to the aging tar paper underneath the tiles.  Acrylux along with other local business came up with the idea of grouting the spaces between the tiles thus creating a seamless surface which could then be coated with paint.  This process basically created a barrier over the tiles which kept water from ever reaching the deteriorated tarpaper underneath.  Acrylux went on to perfect the system by manufacturing a specific waterproof coating that would resist cracking due to its thickness and flexibility.

What was this coating that Acrylux came up with?  Was it an elastomeric type coating before elastomerics were commercially available?  In the very early stages of waterproof roof coating development, Acrylux uniquely blended a caulk formula and a paint formula to come up with a thick flexible coating which I believe was the first ever elastomeric roof coating.  This thick, rubbery and flexible coating would become the water barrier over thousands of cement tile roofs in South Florida.  The process allowed homeowners to extend the life of their tile roofs beyond 50 years or more.  To this day, Acrylux still sells this waterproofing as well as many other elastomeric coatings for similar applications.

During this period, many of the tile roofs that were not coated were either replaced by much cheaper shingle roofs or the trendy color through barrel tile roofs that didn't need to be painted.  The combination of unscrupulous contractors and push-back by the roofing industry became a threat to Acrylux's position in the marketplace.  Then in 2005 hurricane Wilma came through South Florida blowing away many of the shingle and barrel tile roofs that were not attached well.  Ironically, the Acrylux coated roofs proved to be extremely wind resistant and in some areas the only roofs to survive without damage.  This was not enough to rescue the dwindling waterproofing market, conversely, the abundance of new roofs that followed the hurricane, further decreased the need for waterproofing.

Now ten years into the post Wilma market, Acrylux responded once again to the needs of the marketplace.  Time proved that color through roofs were not beyond maintenance and needed regular cleanings.  The constant pressure cleaning and chemical washing of these roofs eventually dulled the colors and degraded the surface of the tiles.  To solve this issue, Acrylux formulated a clear roof tile sealer that reduces pressure cleaning requirements, gives the tile a renewed luster and brings back some color. 

Along with color through tile maintenance, Acrylux continues to be the preferred high end roof coating supplier for those choosing to paint or waterproof their roof.  Acrylux has also made advancements in the flat roof coating market with products that resist ponding water as well as reducing roof temperatures.  With products from the past as well as the cutting edge, Acrylux has a complete solution to all roof maintenance and waterproofing needs.

 

 

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Acrylux Paint Manufacturing Co., Inc. was started by the original owner and founder, William C. Riedesel, in 1959.  Prior to that time, Riedesel was a roof painting contractor.  He started painting roofs in 1956, one month after he arrived in South Florida, from Rochester, New York.

At that time, almost all roofs were either not painted or painted with various combinations of cement and lime.  The idea was that lime and cement would gradually shed itself over time while taking the dirt and mildew with it.  "This material didn't work very well" says Riedesel, "because it had poor adhesion and very little resistance to mildew".

"In my search to find a better roof paint, one day, I found an article in one of the paint journals concerning a test made by one of the largest manufacturers of acrylic resin".  The test was based on using 100% acrylic paint on roofs in South Florida.  The results shown were far superior to anything being used at the time".

"Now that I had found the right paint for South Florida, I was still faced with another problem:  The few major brands of acrylic paint on the market were priced so high that the paint costs alone to do a roof was above and beyond the price normally charged to clean and paint a roof.  Consumers were not willing to spend the extra money to have their roofs done in a more efficient longer lasting way."

"This began my search for a means of reducing the cost of labor and materials so that I could give my customers a far superior job than anyone else.  So with this in mind, I began investigating all the different avenues available to me concerning the use of acrylic paint.  After exhausting every avenue, I found that I could keep the costs down by manufacturing my own acrylic paint."

"I started manufacturing paint in 1959 in a small rented area consisting of only 300 square feet behind a steel warehouse in Dania, Florida.  At first, I made paint only for myself, but eventually other painters found that I was not only making superior paint, but the results were excellent.  Not only could I save them money by offering them a reasonable price, but the paint quality was better than anything on the market."

"After three years, I needed more space, so I rented a larger facility by the airport.  Then again in approximately four years the business had outgrown itself.  This time I bought a 5,000 square foot warehouse located near Sears town, just north of Sunrise Boulevard.  Soon after I added another 1,600 square feet to this location only to find that one year later we had already outgrown the addition.  At that time in 1981 I began to look for property for a new modern paint facility".

"In 1982, I began my search for land that was suitable for manufacturing and had easy access to the major highways.  In February, 1983 I found the land that fit my current needs and also had room for growth.  The property was located near I-95 and Cypress Creek Road where we constructed a 12,000 square foot plant including offices and a showroom.  On April 9th 1984 we opened the doors of our new facility".

"Acrylux Paint manufactures not only superior acrylic roof paint, but interior and exterior wall paints, waterproof coatings for roofs and walls, paver sealer, clear roof tile sealer and many other products.  My goal as a paint manufacturer was to make sure the public received quality materials at a reasonable cost."

Acrylux continues to serve the contractor, homeowner and do-it-yourselfer with innovative products at a reasonable price.